Sunday, 21 October 2018

Ishara Madushanka

How to Create SEO-Friendy URLs for Your Blog



Sometimes you are a website owner or blog site, owner. Did you think, URL structure of your blog plays a crucial role in your rankings? However, it is an important part in on page SEO. If you want to learn basic on-page SEO please read the post below


In 2018, Google now considers many factors to rank any website. There are about 200 factors that they are considering. They mainly focus on the permalinks:
·         URL length
·         URL path
·         Keywords in the URL
·         URL string

Well, optimized URLs also help to better user experience. Your permalink is the describing factor to the search engines which you included in the blog post. In this article, we are talking about some important things you should remember when creating permalinks for your blog.

Top Level Domains
This does not highly affect your rankings. But this is important for trust your readers. People trust more sites that are ended with ‘.com’. They don’t give much value to the TLDs like ‘.biz’,’pro’,’co’…etc. Therefore you need to buy ‘.com’ for better user experience. When selecting any domain, keep it short as short as possible. It should be short and sweet. Your domain should express your overall brand.


HTTPS
Online security is a popular topic on the internet. If your site has SSL value, definitely you have a chance to get a higher position in google because now they add more value to these kinds of security sites. You can take SSL certificate from your domain registrar.


Content Describing
Some google searchers read your URL before click your post. So you need to describe your content within your permalink. Use accurate phrases always.


Short URLs
It’s better to keep them short as you can. Getting tiny URL is easy to type and increase your SEO value. Normally it’s enough 3-5 words for any permalink. Don’t forget to include your main keyword into it.


Keywords
Include your major targeting keyword to the URL. It is a best practice to highlight your main keyword. Start URL with that specific keyword. Words which are at the end of the URL don’t have much significance SEO value.


Repeated Words
Don’t put the same word again and again. It’s enough to include one time. Including too many similar words will drop down your rankings as well as when you are doing the same thing again and again, you will penalize by the search engines.


Hyphens
You can use hyphens to separate words in the URL. (-) is recommended for better rankings. Google will detect that hyphen as space. But most of the bloggers use the underscore (_) to separate two words. I recommend to don’t do that and use hyphens for instead it.

Correct
www.yourname.com/seo-friendy-url-structures

Incorrect
www.yourname.com/seo_unfriendy_url_structure


Uppercase Letters
Don’t use capital letters within URLs. Always you have to use lowercase letters. Capital letters will lose your rankings and it is an SEO unfriendly method to practice.


Subdomains
You have to be careful when creating subdomains for your blog. Don’t create add-on domains because of google neglect those sites. You can create a subfolder for any requirement.

Optimized
www.mydomain.com/topic

Not Optimized
www.seounfriendy.mydomain.com

Stop Words
Don’t use filler words within your permalink. Filler words are the words that connect two essential words.
Example: a, an, or, but

You are allow to use numbers 0-9 and characters a-z. However, search engines will unfriend with you when you these characters:
(, . < > % { [ ] } ? / \ | ~ )


Conclusion
Hope this guide will help you to create optimized permalinks for your blog. If you are a WordPress blogger you can do it easily with Yoast SEO Plugin. Here we don’t have written about the 100% information. You need to find those new SEO tactics to get your site to the top of the google.





Ishara Madushanka

About Ishara Madushanka -

I am a professional web developer and SEO. Follow me on Facebook, Twitter and Linkedin

Subscribe to this Blog via Email :

1 comments:

Write comments